Workplace

Workplace ShiftsSherry BestGrantham University March 20, 2018 The workforce is contingent with the teamwork of personnel and state. The workforce remain the main concern of employers everywhere. All areas of employment are touched by economics and its affected by births, plus the quality of training each person receives. 100 years ago, jobs were manufacturing in nature, what I mean is that individuals worked in factories or on an assembly lines. These types of positions weren't very challenging because it's a situation that was repetitious as the worker repeat steps. Subsequently new technology happens to be more demanding, very aggressive and creative. Women are employed within position that once was considered â€Å"only men were productive in. Work shifts are divided into three shifts for several organizations. They're basically eight hours a shift and the employee usually work forty hours a week. Over the years the workforce has added four generation of workers. This has caused a distinctive effect on the workforce causing them to face the age differences. The HR knows the older generation of the past consequently will sway the future of various organizations. They know that achieving their goal depends on how workers. Also, the facts show that countless people are not retiring but are carrying on working well past the age of 65. HR specialists find that they're having to formulate additional resolutions to link the demands relating to the workforce with the aging workers. Which requires HR specialists to understand and be able to execute ways to create jobs and to fill them with acceptable workers. Meanwhile workers and jobs are always transforming so organizations realize that they have diversity and the skill to maintain a balanced workforce being competent to accomplish their goals for the future of the organization. Also, companies have moved to global level with improved technology and communication. Besides more women employees entered the workforce which was not the state 100 years ago where women lives tended to be centered around their families. During WWI changed who the workforce would use once the men were either volunteering or being drafted to serve in the military which resulted in there was no one to fill the positions. So businesses hired the women to work in the men's place. After showing the factories that the women were capable to carry out the duties that the men could do, but they were paid less for the same job. Since then women have demanded rights for equal pay and equal treatment. Because the workforce have become more diverse with gender, age, and culture it has caused organizations to change how they attain workers and maintain their numbers. The older workers are still present in the workforce is making HR to consider alternative ways for hiring, training, and what type of benefits plans to offer as enticements.Today HR managers needs to spend considerable time and money in training in new technology and keep them updated. The future US workforce groups in 2025 would be mostly aged population over 60 years. The workforce I filled with many kinds of technology such as computers, internet, smart phones and many mobile devices that has opened communication where everything seems to move at the speed of light. Therefore, HR will need to be on their toes to meet every task in the future. ReferencesAnderson, B. E. (2000). Journal of Economic Perspectives. Worker Protection Policies in the New, 207-214.DeCenzo, D. A. (2016). Fundamentals of Human Resource Management. Danvers, MA: John Wiley ; Sons.Effortless HR. (2018). Retrieved from The Past, Present and Future Workforce: https://www.effortlesshr.com/blog/present-future-workforce-generations/Huczynski, A. ;. (2010). Organizational behaviour. London: Financial Times Prentice Hall.Khan, A. H. (2012). Impact of job satisfaction on employee performance: An empirical study of autonomous Medical Institutions of Pakistan. African Journal of Business Management, 2697.Micheal Bailey. (2018). Retrieved from Demographic shifts and the HR challenges of the future: https://www.michaelbaileyassociates.com/news/hr/demographic-shifts-and-the-hr-challenges-of-the-futureWomen in the Workplace. (n.d.). Retrieved from http://articles.timesofindia.indiatimes.com/2010-09-15/edit-page/28241044_1_indian-women-chinese-women-chinese-counterpart

Stefan’s Diaries: Bloodlust Chapter 1

It was October. The trees of the cemetery had turned a decayed brown, and a cold breeze had whistled in, replacing the stifling heat of the Virginia summer. Not that I much felt it. As a vampire, my body registered only the temperature of my next victim, warmed by the anticipation of her hot blood coiling through my veins. My next victim was only a few feet away: a chestnut-haired girl who was currently climbing over the fence of the Hartnett estate, which ran adjacent to the cemetery. â€Å"Clementine Haverford, whatever are you doing out of bed so late?† My playful demeanor was at odds with the hot, heavy thirst coursing through me. Clementine was not supposed to be here, but Matt Hartnett had always been sweet on her. And even though Clementine was engaged to Randall Haverford, her Charleston-based cousin, it was clear the feeling was mutual. She was already playing a dangerous game. Little did she know it was about to turn deadly. Clementine squinted into the darkness. I could tell from her heavy-lidded expression and wine-stained teeth that shed had a long night. â€Å"Stefan Salvatore?† she gasped. â€Å"But youre dead.† I took a step closer to her. â€Å"Am I, now?† â€Å"Yes, I attended your funeral.† She cocked her head to the side. She didnt seem too concerned, though. She was practically sleepwalking, heady from sips of wine and stolen kisses. â€Å"Are you a dream?† â€Å"No, not a dream,† I said huskily. I grasped her by the shoulders and pulled her close to me. She fell against my chest, and the loud drum of her heartbeat filled my ears. She smelled of jasmine, just as she had last summer when my hand had grazed the bodice of her dress while we played one of Damons kissing games under the Wickery Bridge. I ran one finger along her cheek. Clementine had been my first crush, and Id often wondered what it would feel like to hold her like this. I put my lips to her ear. â€Å"Im more like a nightmare.† Before she could make a sound, I sank my teeth straight into her jugular vein, sighing when the first stream hit my mouth. Unlike what her name might suggest, Clementines blood wasnt nearly as sweet as Id imagined. Instead it tasted smoky and bitter, like coffee burned over a hot stove. Still, I drank deeply, gulping her down, until she stopped groaning and her pulse slowed to a whisper. She went limp in my arms, and the fire that burned in my veins and my belly was quenched. All week Id been hunting at my leisure, having discovered that my body required two feedings a day. Mostly I just listened to the vital fluid coursing through the bodies of the residents of Mystic Falls, fascinated by how easily I could take it from them. When I did attack, Id done so carefully, feeding on guests at the boardinghouse or taking one of the soldiers up by Leestown. Clementine would be my first victim whod once been a friend–the first victim the people of Mystic Falls would miss. Disengaging my teeth from her neck, I licked my lips, allowing my tongue to savor the spot of wet blood at the corner of my mouth. Then I dragged her out of the cemetery and back to the quarry where my brother, Damon, and I had been staying since wed been turned. The sun was just creeping over the horizon, and Damon was sitting listlessly at the edge of the water, glancing into its depths as if they held the secret to the universe. Hed been like that every day since wed woken up as vampires seven days earlier, mourning the loss of Katherine, the vampire whod made us into what we are now. Though she had turned me into a powerful creature, I celebrated her death, unlike my brother. She had played me for a fool, and the memory of her reminded me of how vulnerable Id once been. As I watched Damon, Clementine moaned in my arms, one eye fluttering open. Were it not for the blood seeping onto the blue lace neckline of her wrinkled, blue tulle dress, it would seem as if she were merely in slumber. â€Å"Shhh,† I murmured, tucking a few loose strands of hair behind her ear. A voice somewhere in my mind told me that I should feel regret over taking her life, but I felt nothing at all. Instead, I readjusted her in my arms, tossing her over my shoulder, as if she were simply a sack of oats, and walked to the edge of the water. â€Å"Brother.† I unceremoniously dumped Clementines nearly lifeless body at his feet. Damon shook his head and said, â€Å"No.† His lips had a chalky white texture. Blood vessels twisted darkly on his face; they looked like cracks in marble. In the weak morning light, he looked like one of the broken statues in the cemetery. â€Å"You must drink!† I said roughly, pushing him down, surprised at my own strength. His nostrils flared. But just as it was to mine, the smell of her blood was intoxicating to his weary body, and soon his lips met her skin in spite of his protestations. He began to drink, slowly at first, then lapped up the liquid as though he were a horse desperate for water. â€Å"Why do you keep making me do this?† he asked plaintively, wiping his mouth with the back of his hand and wincing. â€Å"You need to regain your strength.† I prodded Clementine with the tip of my dirt-caked boot. She groaned softly, somehow still alive. For now, at least. But her life was in my hands. The realization trilled through me, as though my entire being were on fire. This–the hunt, the conquests, the reward of the pleasurable sleepiness that always followed a feeding–made eternity stand before us as an endless adventure. Why couldnt Damon understand? â€Å"This isnt strength. Its weakness,† Damon hissed, rising to his feet. â€Å"Its hell on Earth, and nothing could be worse.† â€Å"Nothing? Would you rather be dead, like Father?† I shook my head incredulously. â€Å"You have a second chance.† â€Å"I never asked for it,† Damon said sharply. â€Å"I never asked for any of this. All I wanted wasKatherine. Shes gone, so kill me now and be done with it.† Damon handed me a jagged oak branch. â€Å"Here,† he said, standing with his arms open wide, his chest exposed. Just one stroke to his heart and hed have his wish. Memories flashed through my mind: of Katherine, her soft, dark curls, her fangs bright in the moonlight, her head arched back before she bit into my neck, her ever-present lapis lazuli pendant that sat in the hollow of her neck. I now understood why shed killed my fiancï ¿ ½e, Rosalyn, why shed compelled me and Damon, why she used her beauty and innocent visage to make people want to trust and protect her. It was her nature. And now it was ours. But instead of accepting it as a gift, as I had, Damon seemed to think it was a curse. I cracked the branch over my knee and threw the shards into the river. â€Å"No,† I said. Though Id never admit it aloud, the thought of living forever without a friend in the world frightened me. I wanted Damon and I to learn to be vampires together. â€Å"No?† Damon repeated, his eyes snapping open. â€Å"Youre man enough to murder an old flame, but not your brother?† He shoved me to the ground. He loomed above me, his own fangs bared, then spit on my neck. â€Å"Dont embarrass yourself,† I said, scrambling to my feet. He was strong, but I was far stronger, thanks to my regular feedings. â€Å"And dont fool yourself into thinking Katherine loved you,† I growled. â€Å"She loved her Power, and she loved what she could make us do for her. But she never loved us.† Damons eyes blazed. He rushed toward me with the speed of a galloping horse. His shoulder, hard as stone, plowed into me, throwing me back into a tree. The trunk split with a loud crack. â€Å"She lovedme.† â€Å"Then why did she turn me, too?† I challenged, rolling to my feet as I rebuffed his next blow. The words had their desired effect. Damons shoulders sagged, and he staggered backward. â€Å"Fine. Ill just do it myself,† he murmured, grabbing another stick and running the sharp end along his chest. I slapped the stake out of his hand and twisted his arms behind his back. â€Å"You are my brother–my flesh and blood. So long as I stay alive, so shall you. Now, come.† I pushed him toward the woods. â€Å"Come where?† Damon asked listlessly, allowing me to drag him along. â€Å"To the cemetery,† I answered. â€Å"We have a funeral to attend.† Damons eyes registered a dull spark of interest. â€Å"Whose?† â€Å"Fathers. Dont you want to say good-bye to the man who killed us?†

Compare and contrast your expectations of college to the reality you Essay

Compare and contrast your expectations of college to the reality you have expierenced..describe both imagined and real expierenc - Essay Example University life is not just challenging and full of responsibilities expected to be completed on time but also presents an interesting social life to every student. One can meet a lot of people whom he/she could get along with, not to mention, learn from, not only with regards scholastic related topics but those that help widen an individual’s foresight as well. This information learned from outside the four walls of the classroom sometimes are even more valuable because they teach practical lessons, first hand experiences that open someone’s understanding to another level. As expected, papers and a lot of reading are parts of a student’s everyday life so that this did not present any problem but has actually encouraged this writer to be ready to whatever should be expected from the modern American student. It sure makes a person wholly developed when he accepts the challenges of university life because the mind is not the only aspect improved but includes the so cial, psychological and even physical aspect with the various activities opened to all students regardless of race or sex.

The Future of the Chinese Communist Party Essay Example | Topics and Well Written Essays - 500 words

The Future of the Chinese Communist Party - Essay Example The essay "The Future of the Chinese Communist Party" analyzes the future of the Chinese Communist Party that faces a major hurdle of the unresolved tension between the economic and political reforms. Though the party still maintains extensive political power with an aim of exercising its controls in the major sectors in the country. If the state wants to ensure that the policies that it pledged at the Plenum come to a realization, it must reduce its role. Schuman observes that a well-functioning economic system must have banks that function properly, for instance, the government must set clear lending decisions. State corporations must operate within the healthy political framework away from political interferences to allow for the flourishing of the private sector. David Shambaugh observes that the C.C.P needs to encourage particular policies that promote competition such as liberalization of prizes. Such policies would mean that the politicians sit back and observe how the market regulates resources. Zhao et al. note the rising tussle between the economic reformists and the authoritarian party leaders leads to some of the fatal problems noted by Barmà ©. If CCP is to succeed, it must let go of the reins of control in areas where it  is not welcome. The second challenge facing the party is the lack of accountability on sensitive issues that face its people. There are several occurrences that emphasize on this point as observed in the communist country. Among the grievances is the prevalence of income inequality.

Research proposal Essay Example | Topics and Well Written Essays - 1500 words - 3

Research proposal - Essay Example 78). Despite the widely acceptance, some scholars have opposed it, raising the arguments that it does not capture the entire sources of social influence especially among youths and the predicators it defines are not usually sufficient either (Bouzigard & Saidel 2010). For detailed understanding, studies should always be theory based. In this analysis, the theory of planned behavior was adopted as the theoretical framework to enhance the understanding (Ajzen 1991, p. 201). This theory asserts that when a person has a strong positive attitude, his/her subject norms will be stronger and the perceived control over the behavior will be greater; the intention to perform a particular behavior will be high, leading to involvement in that particular behavior. This theory is related to the influence students undergo in Saudi Arabia, leading to smoking instances (Kobus 2003, p. 36). Due to peer pressure, innocent students usually backslide and consequently follow the meek behaviors of their colleagues. Non-smoking students finally get themselves smoking. Most students in Saudi Arabia associate smoking with tobacco and not other substances. This is the reason why the government declared Saudi Arabia a free tobacco nation in 2000 (Garner & Alty 2005). In some instances, teachers smoke before their students, leading to poor role modeling (Connolly 2001, p. 31). Students from smoking families who also see their teachers smoke will have the courage to participate in advertisements designed to promote its consumption amongst the youths (Higgins & Conner 2003). The study aims to highlight how smoking affects behavior of students and the negative impacts it brings. Records from world heath organizations indicate that between 1999 and 2008 smoking amongst young people started between the ages of 13–15. Another set of data collected between 1999 and 2009 indicates that smoking prevalence ranges between 2.4% and 37%. The findings point

Why is the term recruitment often used incorrectly What is the correct Assignment - 1

Why is the term recruitment often used incorrectly What is the correct term and expand on the whole process for filling a job vacancy - Assignment Example This is not true as there is a clear distinction between them. So, instead of using the term recruitment alone it would be more appropriate to use the terms recruitment and selection together. Recruitment is the first stage, selection comes after that. These are two interrelated terms. While hiring the best personnel for an organization, the process of job analysis has to be done very carefully. This is important as this process determines the kind of activities that would be included in the job profile and helps to select the people having the qualities that would satisfy the job requirements. The first stage in this process is attracting the candidates for the job (Armstrong, 2006, p. 414). Attracting basically means to identify, evaluate and reach out to the available talent pool. Here a brief idea about the job is given stating the duties and requirements for the job (Armstrong, 2006, p. 418). The advertisement should also include the essential personal characteristics in the form of drive, determination and belief (Armstrong, 2006, p. 418). The advertisement should end with information on how to apply for the job post. Candidates should be specified about the various means like telephone or e mails that can be used for applying for the job. These advertisements for a job vacancy can be published in leading newspaper classifieds, television, internet etc (Armstrong, 2006, p. 418). After the publication of the application, there would be a number of applications for the job. Here the process of sifting or sieving the application forms starts to choose the best applications for the job. This is done by listing the applications on a control sheet using parameters like the name, the date of submission of the application letter etc. After this, proper letters are dispatched to the candidate asking them to submit proper documents like a resume which

Management Innovation and new technology Essay Example | Topics and Well Written Essays - 1000 words

Management Innovation and new technology - Essay Example The concept of innovation is as old as the history of earth as men have always tried to improve things in their surroundings for the comfort and ease. However, from the history of world businesses, we can see that in the run towards an â€Å"innovated product† companies often lead towards customer frustration and dissatisfaction resulting in lower sales and loss of customer trust. There are various examples in the past where companies define the ultimate objective to launch an innovative product and did not give much thought to the process and need of it. This lack of understanding of product innovation becomes one of the major reasons of product sales downfall (Light Minds Ltd, 2005). Many economists believe that with the increasing business competition, managers and executives often overestimate the need of their consumers. A new and innovative product is often more complex to use and more expensive (Gottfredson & Aspinall, 2005). Advancement in a product line needs better m achineries and plentiful of company’s resources which eventually the consumer has to bear. Often the advancement made by companies is just to give the feeling of ‘new’ and is not as per the need of the customer (Rosenthal, 2099). The recent example of Facebook Timeline is relevant to highlight in this regard. It was introduced to give a new and fresh look to the users so to increase the time they spend on Facebook. Result shows that the objective was merely achieved as it increases the complexity of the product (Choney, 2011). Therefore, keeping the perspective of consumers is a key element in the success of product innovation process (Light Minds Ltd, 2005). Case Study of 3M The case of 3M’s Post-it Notes can be analyzed to justify that product innovation is not just a one-off event, but a complex organization process. The idea of adhesive notepad seemed great initially, but it turned out to be a below average invention, which the consumer kept daunting f or years. The notepad went through several stages of innovation; each time the company offering something new in the product but failing to generate a massive sale every time (Nayak & Ketteringha, 1994). The issue was not meeting with the customer’s need and innovating, what might be better but not the requirement. This explains the core concept behind product innovation. Another lacking in the product was in its limited usage. People did not feel the need of having an adhesive bulletin board rather than a simple board. This brought the executives of 3M to the conclusion that this product has no future in the market (Nayak & Ketteringha, 1994). It was at this crucial time that one of the executives of the company, Spencer Silver, thought that the sticky pad can be given another try to make it more viable for people’s use. As product innovation is a summed product of the facts of previous sales and consumers’ demand, he carried a decent research to find the ways to optimize the use of the adhesive notepad. He explored the marvelous concept that an innovation does not always need to be complicated; it can come through simple means too. He used the same ingredients that were used in the notepads, but with different proportions and combinations, out of which one gave a new result. The learned people around and scientists were all conservative with their approach. Their thinking phenomenon was restricted by their knowledge of chemical properties and reactions of ingredients. However,

Argument...........Church and State should not be separate Essay

Argument...........Church and State should not be separate - Essay Example In the very early years of the American nation, the First Amendment as part of the Bill of Rights was considered to be a wall of separation between the church and the state. Prior to the adoption of the Bill of Rights in 1791, it was thought to be otherwise, that is, religious freedom means integration of church and state. It was Thomas Jefferson who first expounded that the First Amendment is intended to mean separation and hence as a solid constitutional principle (Hamburger 109). Discussion History is replete with justifications why there was a need for the Church to separate from the State. Prior to the 1800s, perhaps the most valid argument for a separation was their argument for a Church to be pure, that it should not be sullied with worldly affairs of the state. Only a fringe minority of Europeans and Americans saw fit for a separation because it was by then viewed by this small group as a sure way to purify the church beyond what was thought ordinarily to be possible; this gr oup also distrusted the clergy for its abuses (ibid. 21). But the general direction of this short paper will be to argue otherwise, that the Church and the State are better off not separate. In this discussion, I will argue why both are better off joined than being separate which goes against the conventional wisdom held by many for years.

Tort law Essay Example | Topics and Well Written Essays - 1000 words - 4

Tort law - Essay Example This case had to be referred to the Law Commission due to the uncertainties and lack of sufficient material to make judgment about the case. Another similar case was that of Addie v Dunbreck 1929 AC 358. In this case the judge ruled on that the owner of the land must avoid negligently avoid harming the trespassers. This judgment raised the question about duty of care. Because of this case a commission was formed in the UK to investigate this case which later decided that the legislature should come up with the duty of care to be owed to uninvited visitors or trespassers (Mullis, 2011). This proposal was also endorsed by the Pearson commission. The case of White v The council of the City and District of St Albans 1990 was the first case that endorsed this law. In the ruling of this case, the judge ordered that all working and especially construction places be well fenced to a reasonable ground to prevent damage and injury to the trespassers. It is however important to notice that the 1984 ACT has no valid statements which indicate that the duty can be excluded from the occupier. On the other hand there has been suggestions that this is possible especially because since there are no provisions which forbids the exclusion. The 1977 Unfair Contract Terms Act seems to weaken this law since it does not apply to the 1984 Act. The 1957 Act is however supported by the case of Beddeley v Earl Granville 1887 19 QBD 423 which shows that a statutory duty is not under any form of exclusion however no case is law is directly relating to the Act. Strict liability means that a party is imposed with a liability without evidence of committing any offense such as negligence or tort (Alix Adams, 2012). For quite a long time strict liability have been applied to animal cases since animals do not have the right conscious to make decisions (Elliott & Quinn, 2007). The defendant find him/herself imposed with a liability without fault for

The narration of the cosmos Essay Example for Free

The narration of the cosmos Essay The happy days take off when the author was hardly three years old. At the age of sixty, as a news columnist, the nostalgic days show his own style of emotional impact. His narration of the cosmos as a child sitting in mother’s lap makes the reader younger by years. His vivid memories travel freely and end up just before his teenage. The way his youthful eyes captured all incidents dating back to his third birthday leave us spell bound. His schooldays of learning give an insight of the rural delights of summer homes even though old and ruined, appear elegant through his eyes. His grandfather’s death gave him joy to stay away from school. His fascination for police officers, food, literature and athletics sounds interesting. Many references to political exposition of his era appeared in contrast to the modernity. Throughout the memoirs, the author has described the actual growth of Baltimore and especially how the mobs of civil commotion were treated as superior professionals. His arguments with the acquaintance of his father, a French businessman is worth reading with a touch of practical jokes and imaginative comedy tones. His depiction of his Aunt Sophie and her attire would project a lavish ancient fabric to be visualized. His lavish languishing through the pages of first steps in divinity, record of an athlete, career of philosopher, has stamped his boldness. His good vernacular no doubt made him a reputed columnist later in his career. All through the pages of his book, his voice remains a chronicle of his childhood days and proves to be a readers’ delight and especially for those who travel down memory lane. References H. L. Mencken, Happy Days: Menckens Autobiography: 1880-1892, John Hopkins University Press, 2006

Fujifilm Product Portfolio Analysis Marketing Essay

Fujifilm Product Portfolio Analysis Marketing Essay Photocentre is a one stop imaging shop in The Sultanate of Oman. It is a subsidiary division under The Zubair Holding Company. The Zubair Holding Company is a family business based in Oman established by the Omani entrepreneur Mohammad Al Zubair in 1967, back then it was called Muscat Trading Company. The Zubair Holding Company consists of sixty wholly owned groups of companies, subsidiaries and associates in Oman, the Middle East, India, the Far East, Europe and the USA. The diverse portfolio of The Zubair Holding Company includes automotive, real estates, home and business solutions, furnishing, heritage and culture, marketing communications and publishing among others. History Mohammad Al Zubairs passion towards photography led him to establish Photocentre which started as a small shop offering basic photography services to the customers in 1972 (which was his first source of income). Today, Photocentre has become one of the leading and trusted names in photography and imaging across the country. Photocentre is a distributor of some of the worlds leading brands such as: Fujifilm, Fujinon, Broncolor, Fujitsu, Epson, Hama, Hasselblad, Manfrotto, Mitsubishi Pelican, and Praktica. The brands extend to offer a wide range of services which include: photography, developing and printing, photo enlargement prints, customized framing, digital photo editing among many others. Client Portfolio Photocentres client portfolio consists of a range of reputable governmental bodies and private companies in Oman which includes but not limited to: Royal Court Affairs, Ministry of Defence, Supreme committee of Town Planning, Palace Department of Photography, Shangrila bar Al Jissah Resort and Spa, Bahwan Engineering Company, Intercontinental Muscat. Location Photocentre showrooms are located in two major areas in Muscat, the capital city of Sultanate of Oman. The electronic consumer products are also available in 13 major hypermarket and consumer electronics chains: Carrefour, Lulu hypermarkets, Sharaf DG, Extra and E-MAX.(www.photocent.com) Fujifilm The marketing strategy will focus on one of the main leading brands offered by Photocentre which is Fujifilm. Fujifilm was founded in 1934. It offers a wide range of consumer products such as: Digital cameras, 3D image products, Binoculars and other supplies. In the business sector it offers medical systems, graphic system, and recording media among many. (www.fujifilm.com) Fujifilm milestones: Fujifilm introduced the first digital camera in the world with removable media in 1988. Fujifilm made the first single use recyclable camera in the world in 1986. Fujifilm ranked number eight globally in 2007 on the volume of cameras manufactured. Vision and Objectives The vision: To offer happy memorable experience to our customer Photocentres long term objectives For Fujifilm brand are: Continue to diversify our offerings in the imagining and photographic services. Increase the market share of the brand by 30% by 2017 Currently Fujifilm digital cameras ranked number three with nearly 14% market share. Expand our network across the country to reach 80% coverage by 2017 Currently Fujifilm covers 40% of Oman and it is available throughout 13 different hypermarkets and nearly 20 partner shops across the country. . Achievability of the objectives in current market conditions: To measure the achievability of the objectives under the current market conditions PESTEL analysis is conducted. The following analysis will focus on the main three factors that affect the brand: Technological Factors: The consumer electronic industry is an unstable industry. Companies that offer technology solutions to consumers are in fierce competition to provide the latest trends in technology; this led to a shorter life cycle for products belonging to this category including digital cameras. A well-known example for a failure to adapt to new technology is Kodak example, after being rated one of the worlds five most valuable brands. (The Economist, 2012) Kodak recently reported a third-quarter loss of $222m, the ninth quarterly loss in three years (The Economist, 2012) due to their reluctant attitude to accept moving from film cameras to digital cameras. While Fujifilm the long term direct competitor acted fast, diversified and sought new outlets for expertise, that revenue of film went from 60% of its profits in 2000 to simply nothing, (The Economist, 2012). The digital camera market faces a major threat from the smart phones market as well, as consumers are rapidly relying on their smart phones attached cameras to click pictures. Although, the threat is increasing, some companies such as Canon believe that smart phones cameras would not pull the rag from under the digital camera, (Hiyama, H. 2012). Canon sees good potential in the Oman market for its new range of products especially from universities, print shops and other institutions, (Times of Oman, 2009). Despite the Smartphones threat the digital camera market is rapidly increasing which is evident by the number of new models with new and richer features releasing day after day. (Seymour, 2010) Economical Factors The Research and Markets Offers Report: Global Digital Camera Market 2011-2015, 2012, explains that the increase in the spending capacity and the perspective of a digital camera as a primary or secondary household accessory has increased the purchasing of digital cameras in the emerging markets. As a result of the increasing purchase of digital cameras in the emerging markets, the global vendors are expected to have a higher percentage of their sales from the emerging markets during the period 2011-2015. On the other hand, price is considered the top decision factor across most cameras segments. But when consumers consider the cameras with prices above $300, price then becomes the least important factor, as features; brand name, performance, and latest technology become priority (Tarr, G. 2010). According to Oman Consumer Electronics Report Q4 2010 Omans consumer electronics devices market is a very promising market. The consumer electronic market is forecast at $480.0 million in 2010, this is expected to increase to $593.2 million by 2014, driven by new technologies and the growing popularity of digital lifestyle products. Also, the government strategy to move towards the digital world has shifted the mindset of Omani consumers and increased their digital product purchasing. The report addresses that Spending is expected to pick up again after 2010, as new technologies and features such as higher capability and feature-rich products and the rollout of 3G and 4G services play as demand drivers. On the other hand, growth is forecast to remain below pre-credit crunch levels in 2010-2014, as consumers feel the effect of the regional property slump and credit tightening. Sociological Factors Consumer technology products are proving to be a key component of a higher quality of life for many consumers in the GCC region. They are gaining a huge popularity in the region simply because they are status symbols and consumers are willing to purchase the latest trends with little consideration to the price especially when it comes to smart phones and tablets. In Oman culture and art are highly regarded by people and photography is a very popular hobby. Omani talented photographers are being recognized internationally and regionally, and due to increasing number of demand on photography, The Sultan Qaboos has issued a decision to establish an association under the name of Photography Association at the level of a Directorate to be affiliated to the Minister of The of Royal Court. (Royal Orders to Establish Photography Association, 2012). Fujifilm product portfolio analysis Globally, Fujifilm is well known for its digital cameras and copiers; however the company has altered its product portfolio over the past 10 years to the business side in an attempt to survive the decline of traditional photographic film by diversifying their product offerings into areas such as medical equipment and materials used in flat-panel displays. Now, the medical product line accounts for 12% of Fujifilm revenue and the flat-panel display generates 10% of its revenue (Osawa, J. Inagaki, K, 2012). The business to consumer segment competes in consumer electronics industry , the product portfolio consist of digital cameras with eight product lines ( X, S, F, Z,XP, T, J , A and 3 D cameras) , film photography, instant cameras with one line that consist of four models ( Instax Mini 7s, Instax Mini 8, Instax Mini 50s ), Binoculars and camera accessories. This report focuses on the (input) product offering of Fujifilm brand which are the digital cameras as they are the most profitable products in the consumer segment. The focused market is Omans market as Photocentre is based and operates in Oman only. BCG Matrix tool is used to analyze Fujifilm (camera) products portfolio, the focus here is on the Fujifilm product portfolio distributed by Photocentre: Stars F series, S series and the instant cameras are the stars of Fujifilm, as they have a high market growth and a high market share. Question Marks X series and the Z series have a high market growth but a low market share. Cash Cows J series has a low market growth but a high market share. J series is at the mature stage of the product life cycle and it is considered the most profitable category. Dog A series has a low market growth and a low market share. Due to the introduction of new models in other series the A series is considered outdated and customers are hesitant to buy cameras with basic features. Photocentre is trying to get rid of the remained stock of this series and does not plan to promote it in the future. Further analysis: Stars: The S series is doing will not only in Omans market but in America and other parts of the world, Ron Gazzola, marketing and operations VP, Fujifilm North America stated that they had great success and saw a lot of market share growth with the long-zoom S-series cameras, like S2700 and S1800. (Tarr. Greg ,2010). Although instant cameras are not using any of the digital cameras technology, they are doing very well as many consumers need to get a printed version of their clicks instantly, something that digital cameras dont provide. Also , the low cost of the cameras is another attractive factor for its huge popularity, prices start from AED 280 , the profit is made from selling the film which costs AED 30 for 10 photos. Question marks: The Z series was designed keeping in mind female shoppers, to increase the market share from this product line promotional efforts must be targeting a niche market, such as causal young female photographers as the models of this series are very fashion oriented as it comes in fashionable feminine colors. This series also offer the ease of uploading the images to Facebook and Youtube. New Products: The X series has introduced two new models recently: FUJIFILM X100S The FUJIFILM X100S these models come with the new technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II, the X100S is mow one of the worlds fastest autofocus speeds of up to 0.08 seconds (Ottawa, 2013) Therefore, the X series have a potential in becoming a star because of the launch of these new models Fujifilm product portfolio caters to different needs and come in different price ranges, making the objective of offering diversified products and services to the consumer an achievable long term objective if the purpose was on strengthening the offerings not just extending them. Customer perceived value Fujifilm promises their digital cameras customers a value that exceeds their expectation More than you imagined is Fujifilms brand promise which it communicates to its customers. Fujifilm works to create a balance between innovative technology and at the same time offer value for money. One of Fujifilm methods to achieve this objective is mass produce. Fujifilm has developed ways to mass-produce highly advanced new products so that they are affordable for users and profitable for manufacturers. (Daly, T, 2002) an example of that is Fujifilms (NANO CUBIC ) technology, Fujifilm successfully applied this technology to the available mass production lines, which led to a lower cost to convert existing manufacturing facilities and, ultimately, a lower price for the end user. Customer value from market trends perspective: Award winning products: Fujifilm products are known for their good technology, many of their cameras have won awards the recent one was for the X-Pro1 which has won the award European Professional Compact System Camera 2012-2013 along with many other awards. (www.fujifilm.com) Fujifilm provides a wide range of technical features in its cameras such as : a wide range of memory storage capacity, high resolution photos even in the most affordable ranges, a wide range of zooming capacity, image stabilization features: ensuring blur free and sharp images, a wide range of battery life capacity, High speed continuous shooting , Video recording as a standard feature , among many others. The cameras come in various colors to satisfy different tastes such as pink, blue, orange, red, purple along with black, sliver and white. Sleek designs to satisfy fashion-conscious camera shoppers. Protective features for adventures camera shoppers or those who love outdoor shooting: the protective features are: water proof, freeze proof, heat proof and dust proof. High quality lenses. All Fujifilm Finepix cameras use the world renowned Fujinon Lens that is used popularly in numerous situations including satellites in outer space, TV/film, security and compact cameras. ( Daily News, 2011 ) Price ranges: Fujifilm cameras come in different price ranges that starts from below 300 AED to 10, 00 AED. Organizational Value: Solid, trusted and long term relationship: Photocentre has been the exclusive dealer of Fujifilm in Oman since 1984. Moreover, Photocentre has been in the market since 1974 this offers customers the assurance of dealing with an experienced and trusted dealer. Photocentre network is extended to two dedicated showrooms in prime locations in Muscat and 13 selling points in hypermarkets and consumer electronic chains: Carrefour, Lulu hypermarkets, Sharaf DG, Extra and E-MAX. Photocentre have more than 11 customer services employees to assist and answer consumers inquires. Efficient stock management: Fujifilm warehouse is located in Dubai, this insures that Photocentre updates and replaces stock in less than a week time. Photocentre offers its customers a range of added value services such as : An extended warranty, Fujifilm as a manufacturer offers a one year warranty while Photocentre offers two years warranty for Fujifilm products. Trade- in offer, Photocentre offers their customers the opportunity to exchange their old camera from any brand with a new Fujifilm camera (or any other brand from the available range). Product testing: as per the commercial rules in Oman, returning products that can be tested in store is not permitted. However, Photocentre offers their customers a free rental on certain Fujifilm ranges, to allow customers to test the cameras outside the store. Theses values will ensure the achievability of the objective of extending the Fujifilm network across the country and for increasing Fujifilm market share. Competitors Key Direct Competitors: Given the wide range of products offered by Fujifilm they compete with different brands in different categories: On the compact and low-end category: Fujifilm competes with Nikon, Yashika, Samsung, Olympus, Sony and Panasonic. On the semi-professional category: The brand competes with Olympus, Canon, Nikon and Samsung. On the mirror-less category: The brand competes with Olympus, Samsung, Canon and Nikon. The following table illustrates Fujifilm top two competitors in the compact low end category: Marketing Mix Fujifilm Sony Nikon Product Finepix JX550 Cyber-shot DSC-S3000 Coolpix L25 Price AED 240,9 AED 299 AED 207 Place Photocentre showrooms and all major hypermarkets Three retailing shops in Muscat and two in Salalah Kimji Ramdas showrooms and all major hypermarkets Promotion In-store and print promotions and online , dedicated website for Photocentre and a page for Fujifilm In-store and print promotions, no dedicated website for the dealer, browsers directed to Sony global website. In-store , print and online promotions, dedicated website for the dealer with a dedicated page for Nikon Indirect competitors: Smart phones: The Research and Markets Offers Report: Global Digital Camera Market 2011-2015, 2012, suggests that the rapid penetration of smart phones in the global electronics market has been restricting the growth of the digital cameras markets, and as the quality of the Smartphones camera improves, the need to purchase a digital camera decreases. President Hiroyuki Sasa of Olympus had mentioned that the market for compact digital cameras shrank at a faster speed and scale than they had imagined as smart phones with a camera spread around the world. (Hiyama, 2012). On the other hand, smart phones cameras cannot compete directly or fiercely with digital cameras as they still lack some of the digital cameras basic features: zoom, exposure flexibility and sharper images. (Graham, J. 2011) Instagram With more than 11 million active users, Instagram the social photography application is considered an indirect competitor to digital cameras. (www.practicalecommerce.com) this application enables users to click pictures through their smart phones and with high-tech editing features make them look like professional photos. The application is also popular because it allows users to share these photos instantly with their friends through Facebook and Twitter. Migrating needs that may affect the industry Fujifilm has been looking at different industries to find new applications for its existing technologies as well as borrowing their technologies for their own innovations through mergers and acquisitions, as well as business alliances. (Osawa, J. Inagaki, K, 2012). Fujifilm has also been innovative in adopting new ideas for its digital cameras, one example of that is when Fujifilm launched the (finepix 40i), (appendix 1) camera with MP3 player, and it was considered one of the hottest products of the year 2000. As the cameras attached to smart phones depend on wireless instant photo sharing, digital cameras consumers are increasingly demanding similar features on their digital cameras. According to the market Insight Corporation: consumers who hold a strong preference for the Fujifilm brand expressed the largest increase in Wi-Fi interest compared to other consumers preferring other brands , therefore the need to connect via Wifi network is one of the major needs for the digital cameras industry. Another migrating need is to connect the camera with a GPS system to enable including the location of the picture taken when printing the photos. Strategic benchmark companies Quality and Performance : BMW BMW, the ultimate driving machine offers cars in different designs, sizes and prices however it maintains the performance at the ultimate level in all the series. Also BMW is known for introducing technological features ahead of its competitors. As Fujifilm offers wide ranges of products that differ in their functions, prices and styles quality and performance must be at the ultimate level. Customer Service : Virgin America Virgin America is well-known for providing an engaging and extraordinary customer service experience. In order for Fujifilm to succeed in this regard it has to listen to the customers and engage them to not only exceed their expectation but to satisfy the unmet needs. Responsiveness to market needs : Procter Gamble Procter and Gamble hold a strong product portfolio and continuously impress consumers with innovative products that help make their life easier without compromising on quality and added values making it difficult for consumers to consider a competitive brand. Being proactive in the consumer electronic ever-changing industry is vital for a brand like Fujifilm. Superiority : Harvard The name Fuji in the Japanese language refers to: an extinct volcano in Honshu that is the highest peak in Japan, the name indicates that the brand seeks to be on the top. When speaking of top ranked universities in the world, Harvard comes at the top of the mind. For Fujifilm to stay ahead of its competitors and dominate its market, the brand should be inspiring and sought -after. Target Market Fujifilm consumers can be divided in two major segments: Demographics: Fujifilm digital cameras consumers are both male and female; however the more colourful options of the cameras are aimed to the female market. Fujifilm targets middle class consumers while some of its cameras are also affordable for the lower middle class. In terms of age, Fujifilm offers cameras for all age groups, starting from Fujifilm INSTAX mini film (appendices 2) which designed to be children friendly which is a a star product , to other ranges for adults up to age 70. Psychographics: Those who love adventures and travel can chose the range that comes with the protective features, while fashion conscious consumers may go with the sleek designs and bold colours. Those who want the camera for just capturing special family moments may chose the low end category. And those who are passionate about photography will chose the semi-professional and mirror less category.

The Fight for Racial Equality In North Carolina Essay -- essays resear

Plessy vs. Ferguson was a landmark decision passed in 1896 that instituted the practice of 'separate but equal' in American society. The 'separate but equal' doctrine was an oppressive system of racial segregation which greatly lessened the rights of all minorities especially in public education. The fight for educational equality made public schools in North Carolina and other states in the south a major area of conflict. Wilma Peebles-Wilkins noted, 'Upward mobility through the educational structure is in keeping with the desires of post-World War II black Americans to enhance their economic, political, and social statuses.' There were many court cases in which organizations such as the National Association for the Advancement of Colored People (NAACP) and private citizens questioned the constitutionality of the dehumanizing practice of 'separate but equal'. The cases were filled on the pretence that segregation was not equal among the races which was a direct violation o f the 14 Amendment of the constitution of the United States. After many noteworthy attempts to end segregation, on May 17, 1954 the Supreme Court of the United States of America rendered the Brown vs. Board of Education, Topeka, Kansas decision which ruled that ?segregated schools were inherently unequal.? The fight for equality and civil rights had been a long battle fought in America. Although a great victory had been won for minorities in America a greater battle was yet to come regarding the unwillingness of many states such as North Carolina to fail to comply with the Supreme Court ruling. According to Nelson H. Harris,? The Negro in North Carolina and other states has been forced to face all kinds of prejudices, hatred, contempt and discrimi... ...sion also leads to more turmoil within North Carolina. On February 14, 1969 150 blacks from Hyde County, joined by 800 students from Shaw and Saint Augustine College protested an integration policy that would close two of their school in Raleigh. The demonstrators walked over four miles and spent over two hours protesting around the capital and education building. Leaders of the movement had a promising conversation with Dr. Craig Phillips, The State Superintendent of Public Instruction. Superintendent Phillips stated that ?He hoped to persuade the Hyde County School authorities to return temporarily to a freedom of choice plan that would enable the Negro children to return to school next week.? Attempts of policy makers to abide by the Brown Decision and advocate for fair integration plan ultimaley ended the fight for integration in North Carolina.

Aboriginal Athletes in the World of Professional Sports :: Essays Papers

Aboriginal Athletes in the World of Professional Sports Terrence and Jordin Tootoo grew up in Rankin Inlet, Nunavut, in Canada’s arctic region. They were like other Inuit children in Rankin Inlet in many respects: They were brought up to respect the customs of their people and they enjoyed the resources the land around them provided- they learned to hunt and fish for food like the others. However, the brothers were also different from their peers in one main respect- they were blessed with a love for the game of hockey, and also with extraordinary amounts of talent which would enable them to leave their native community to pursue the dream of professional hockey. While the brothers were growing up they were inseparable; however, after leaving Rankin Inlet to pursue the professional game their respective careers took strikingly different paths. Jordin’s journey took him to the top- he was drafted into the National Hockey League and signed a lucrative contract with the Nashville Predators. However, Terrence’s road to th e professional ranks was filled with hardship and tragedy, ultimately resulting in his suicide in August of 2002. The contrasting paths taken by the brothers is an illustration of how professional sporting careers can have varying impacts on the lives of Native American and Canadian athletes and their communities. In the following few paragraphs I will outline the history of Native Americans and Canadians in sports. I will examine how successful Native athletes are able to help their communities, both financially and by serving as role models for younger Natives. Also, I will argue that their still exist barriers and challenges to Native athletes that do not confront other athletes. For example, Native athletes are often placed under increased scrutiny because of their positions as role models. I will conclude by commenting on how Native athletes fit into pro sports today, and speculate on what can be done to increase the amount of success enjoyed by Natives. Participation in sports and games has long been a part of Native culture. The most significant example of a sport invented and played by Natives is lacrosse. Lacrosse is still designated as the official sport of Canada despite the overwhelming popularity of hockey (http://canada.gc.ca). Lacrosse was one of many varieties of indigenous stickball games being played by Native Americans and Canadians at the time of European contact. Almost exclusively a male team sport, it is distinguished from other stick and ball games, such as field hockey or shinny, by the use of a netted racquet with which to pick the ball off the ground, throw, catch and vault it into or past a goal to score a point.

General Henry Arnold and The United States Airforce Essay -- Military,

It can be argued that General Henry â€Å"Hap† Arnold is the father of the United States Air Force. His experiences, wisdom, and foresight are what made him, in every way, a visionary leader. Due to his efforts developing air mindedness during the first part of the 20th century, he shaped what is today the greatest Air Force on the planet. I will begin by explaining his effective use of transformational leadership and the impact it has on the development of airpower. Then I will explain how his acceptance of diversity impacted the war effort during WWII and the future of the United States Air Force. First, we must know what shaped him into the leader he eventually became. Hap Arnold started out his military career somewhat average. He attended the United States Military Academy graduating in 1907. While at the academy he was not a stand out student. Hap was so average he received an assignment to the infantry, instead of the cavalry, which was highly coveted at that time, similarly to getting accepted to pilot training out of the U.S. Air Force Academy today. In 1911 he became one of the first Army aviators and even won the Mackay trophy for taking a biplane to an altitude of 6,540 feet, a record at the time (Glines, 2006). The early days of military aviation was not without danger. Hap almost died when his plane when into an uncontrolled spin. After that experience he gave up flying, stating, â€Å"I cannot even look at a machine in the air without feeling that some accident is going to happen to it (Glines, 2006).† Billy Mitchell brought him back to the flying world in 1916. While stationed in San Diego he was able to get over his f ears and return to flying. He filled several positions during his career; supply officer, Sq... ...emier airpower in the world shows this. He moved the Air Corps from a small fighting force to, at the time of his retirement, the cusp of its own service. His actions were truly transformational. He also embraced diversity. By championing women pilots he showed the aspects of an inclusive environment. If it wasn’t for this average cadet we would not be discussing to aspects of what makes a visionary today. Bibliography Daso, M. D. (1994, January 25). DTIC. Retrieved from DTIC: http://www.dtic.mil/dtic/tr/fulltext/u2/a282164.pdf Glines, C. (2006, June 12). General Henry H. 'Hap' Arnold: Architect of America's Air Force. Retrieved from Historynet.com: http://www.historynet.com/general-henry-h-hap-arnold-architect-of-americas-air-force.htm Parrish, D. B. (2008). Hap Arnold Biography. Retrieved from National WASP Museum: http://waspmuseum.org/hap-arnold-biography/

Margaret Atwood’s poem “The Interior Decorator” Essay

Use of extended metaphors, and symbols to represent internal feelings and states of being are techniques Margaret Atwood utilizes in her poem â€Å"The Interior Decorator.† The poet attempts to describe an intrinsic struggle to hide and veil painful emotions through the art of interior decoration. It describes aspects of personality used to cover these feelings and the overall failure of it do so. When one examines the title â€Å"The Interior Decorator† one may think of a career which involves garnishing one’s home in style to make for a more pleasant atmosphere or an atmosphere that is conducive to the personality of the person living within that home. However, upon closer examination, one may realize another meaning. â€Å"Interior decorator† is a term which is more symbolic and describes an â€Å"art†of personality. The first stanza holds clues. â€Å"..but under/These ornate surfaces, the hard/Naked wood is still there.† Two symbols are introduced here. The ornate surfaces describe a pleasant and cheerful countenance while under this image a hardened spirit lies underneath. Stanza four reaffirms this position. Stanza two develops the poet’s ability to shelter her pain. â€Å"I am industrious and clever† Here she states plainly that she is gifted at hiding her true feelings. She paints â€Å"Landscapes on door panels and screens.† Here symbolism is developed further as door panels may represent doors to her heart or other aspects of her being. In parallel, the screens she paints provide illusion to the way she feels. By painting the â€Å"the doors and screens† she hopes others will follow the illusion instead of looking at what she really experiences. The introduction of the lemon tree in stanza three gives one clues about her pain. Here the symbol of pain is the bitter lemon rind. She states, â€Å"It is prudent to thus restrain one’s eden/Indoors.† Here she suggests that it is vital to sustain a sense of order within so that emotions don’t get the best of oneself. This is supported by the line, â€Å"And everything remains in it’s own spot.† â€Å"I never eat my bitter lemons† is her way of saying that she doesn’t process her emotions, therefore she successfully represses them and maintains a sense of control. But she is not successful. The devil introduced in stanza four represents the aspect of the poet that cannot avoid the pain-it sucks the unavoidable bitter lemon rinds. She states that she cannot make Him blend in with her flowery personality no matter what she displays (roses) to offset it. In other words, she states that she is unsuccessful in hiding her pain despite her charming personality and displays of laughter. Pain will exist until she goes through the process of grief and recognizes the â€Å"Devil† within. One may conclude that the interior decorator will have to step aside in order for a sense of peace to return. â€Å"The Interior Decorator† by Margaret Atwood is a powerful poem that uses distinct symbols to express her feelings and frustrations about life’s pain. It could be written about the loss of a loved one or friend, a disappointment with way life has turned out, or any tragic incident. She expresses her frustrations effectively about the pressure to cover one’s feelings and appear okay instead of processing them through grieving or a period of inner silence and honesty. The poet suggests that no matter how long one holds the emotions at bay they will prevail and one will have to address them. She is imparting a gift to the readership in a similar circumstance; set the interior decorator aside and be authentic, thereby allowing oneself to address the pain and move beyond it.

A Research About Reasons Make People Not Learning English Easily Essay

I researcher paper submitted in partial fulfillment of the requirements for the course 2010-2014 Submitted by: Nguy? n Th? Ng? c Mai Instructor: D. A Nguy? n Thanh Tu? n Ho Chi Minh City, December, 2012 Foreign Language Faculty, Hong Bang University Contents Chapter 1: Introduction3 Chapter 2: Literature Review51. 1 What is Vocabulary? 51. 2 The real situation of learning English nowadays61. 3 The importance of Vocabulary61. 4 Word Poverty71. 5 Vocabulary Development8 Chapter 3: Methodology111. 1 Subject111. 2 Research Procedure1113. Sample Selection111. 4 Sample Techniques121. 5 Data Collection121. 6 Reliability and Validity12 Chapter 4: Discussion141. 1 Figure 114 1. 2 Figure 2151. 3 Figure 3161. 4 Figure 4171. 5 Figure 5181. 6 Figure 619 Chapter 5: Conclusion20 References22 Questionnaire23 Chapter 1: Introduction Many people learning English as their second language have the same problem. What is the reason why they cannot remember the word that they used to know or read before when they need it? Why? Although you learnt it and it may be not a very hard word to recognize, you still cannot be able to speak that word out or write it down. It seems disappear mysteriously and never exists in your head. â€Å"Vocabulary is a very important element within a language as the overwhelming majority of meaning is carried lexically. There are certainly other elements such as: grammar, stress, rhythm, intonation, tone of voice, pauses, hesitations or silences, not to mention the use of non-vocal phenomena: kinesics and proxemics features† (Rosa M. ). In my point of view, we cannot learn any languages without knowing the vocabulary of it. It is obviously that how we can express our statuses, our feelings and how we can communicate with no word even in speaking or writing. In 1990, Mc Carthy stated, â€Å"no matter how well the student learn the lessons grammar, no matter how successfully the sounds of L2 are mastered, without words to express a wide range of meanings, communication in an L2 just cannot happen in any meaningful way. † (L2-second language). Therefore, to find problems of being difficult to use vocabulary is one of the most necessary things to solve. Although the other factors are also important, vocabulary is definitely the first section which must be done well for learners. You must have been embarrassed at least once and felt stuck when you cannot speak the L2 word out in public. So you have to replace it to another word that is not as excellent as the one before. It’s all because you didn’t remember that word. After reading this material, you will discover causes and solutions to defeat your vocabulary weakness. In general, the â€Å"Solution for Using English Vocabulary in Speaking and Writing† is completely useful for all high school students and nonprofessional English university students. However, the other university students can also apply this research in their study. As everybody seems to underestimate learning vocabulary, we usually think just learn by heart and understand new words, that’s enough. But it is wrong! Nowadays, when the standard of life is more and more increasing, people pay less attention into worrying about what to eat or what to wear anymore, conversely, they have turned to worry about their knowledge. Particularly, parents who want their children have the best education at school and they always attempt to do it, so learning second language should be a typical example of this tendency. Many years ago, Vietnamese started learning other languages like Chinese, French and above all others was English. Nevertheless, it was not popular as present and learners mainly taught themselves studying. Thank to modernization, newly imported cultures of foreign countries, we have more chance to approach and adapt it how to it becomes our advantages. Therefore, the government is trying to make L2 become a criterion for citizen to raise our country’s position higher in the world. For that reason, learning other language is very essential and vocabulary should merely be taken heed the most. Lacking awareness about vocabulary importance is actually one main cause making us feel bored and hard to learn. Almost students hate that they have to learn by heart every single new word and then they forget for a while. Because teachers also force them learn grammar by heart more, but require them to be good at both, just learning and learning, they don’t have time to acquire what they have just learned. During the research process, I made a study of this and realize that there are more different methods to teach a student improve his or her learning skills. This will help us evaluate our ways to learn from the past until now, to find out which is good to develop it more and which is bad to stop and to erase from our habits. Students in Viet Nam are almost good at grammar, yet they always feel they can’t speak or write their L2 frequently. Therefore, this research aims to a very cause – vocabulary. After you improve your vocabulary knowledge, it is for sure you won’t never fear this problem anymore. However, in spite of the importance of this element, vocabulary is often the least systematized and the most neglected of all the aspects of learning second language. For that reason, why do people underestimate vocabulary the English element? And How to change this thought of learners to improve their speaking and writing skills? Chapter 2: Literature Review Before we start finding the efficient ways to use vocabulary in speaking and writing, we need to clarify some questions, find out the main reason to solve it totally and then we will be better at these two skills. What is a vocabulary? According to the Collins Cobuild English Language Dictionary (1989: 1629), â€Å"the vocabulary of a language is the total number of words in it† and in the Oxford Advanced Learner’s Dictionary (New Eighth Edition, 2012: 1722), â€Å"vocabulary is all the words that a person knows or uses†. About word, it is defined, â€Å"a single unit of language which means something and can be spoken or written. † Some people misunderstand between vocabulary and word, they think they are similar, but actually not. To simplify those definitions, we can understand that vocabulary is all of the words we know and use to communicate effectively. Some of them we use in speaking or learn from reading books, some we regconise when listening from the others. There are two types of vocabulary: A. Use vocabulary (active vocabulary): words you can remember and use easily. Students learn vocabulary indirectly when they hear and see words used in many different contexts, for example, through conversations with adults, through being read to,†¦ B. Recognition vocabulary (passive vocabulary): words you knew in advance but for some reasons, it’s hard to spell or to pronounce correctly, and you need something remind. Students learn vocabulary directly when they are explicitly taught both individual words and word-learning strategies. In fact, the use vocabulary is as large as your recognition vocabulary and when you speak or write, you do not use as many words as when you recognise it from hearing and reading at all. This is information which tells us that if we can draw the recognition and the use one together, how remarkably our speaking and writing are improved! The real situation of learning vocabulary nowadays As a student, the researcher has been through many years at school, most vocabulary I learned and varied were from English textbook (grade 6 to grade 12). However, I actually could use half of them in practising and all of my friends were the same with me or some were even worse. According to Beck & McKeown in 1991, â€Å"Early vocabulary researchers reported figures ranging from 2,500 to 26,000 words in the vocabularies of typical grade 1 students and from 19,000 to 200,000 words for college graduate students. † And in two decades ago, there was considerable consensus among researchers that students added approximately 2,000 to 3,500 distinct words yearly to their reading vocabularies (Anderson & Nagy, 1992; Anglin, 1993; Beck and Keowm, 1991; White et al. , 1990). At the present time, the vocabulary size of each student must have increasing that figure more and more thanks to the help of modern technology. This is right and wrong. Although students have varied their vocabulary greatly but they are hindered partly by tissues such as types of vocabularies being considered (e. g. active and passive vocabulary). Moreover, students have more subjects to study and to be good at all that subjects either. They do not only learn by heart other subjects’ theories but they also have to acquire an amount of vocabularies and grammar structures which are their second language. Therefore, learning vocabulary may become a burden for almost students and they will be bored with foreign language’s lessons. The importance of vocabulary Everybody knows vocabulary knowledge plays an essential part to have a good basement when he or she learns a new language. Because it is obviously that without a basic amount of vocabulary, you cannot study language of any country well even if you are really good at its grammar. In 1997, Ellis stated, â€Å"knowing the words in a piece of discourse facilitates understanding which in turn allows the grammatical patterning to become more transparent. However, course books and teachers try to focus on grammar and make it become more important than the other elements. Additionally, foreigners can catch your speech with an imperfect grammar and an enough known vocabulary. But not many people get this point, they try to study hard in grammar skill, as the results, there are many people who learn vocabulary, still underestimate t he importance of it. â€Å" Students need both of a great many words in their vocabularies and the ability to use various strategies to establish the meaning of new words when they encounter them† (Fran L. Jean O. and Elfrieda H. ) Knowing a lot of words is good but not enough, all of it will be useless if you can’t be able to use it appropriately and effectively. Think about some practical cases like when you want to write or speak an interesting sentence in your writing or your speech and you try to find the best word to apply in that sentence because you can’t find out or can’t remember it. Cannot find it out: you didn’t know that word; Cannot remember it: you are lack of ability to use it immediately. Even if your rammar structure of this sentence is excellent, do not have vocabulary it still have nothing. As McCarthy stated, , â€Å"No matter how well the student learn the lessons grammar, no matter how successfully the sounds of L2 are maste red, without words to express a wide range of meanings, communication in an L2 just cannot happen in any meaningful way. † Mc Carthy is the author who did many researches about the importance level of vocabulary, and this status above surely prove that â€Å"words of L2† is the most necessary element for every learners. Thus, I believe that we should raise the awareness of students about the importance of vocabulary. And then when students aware by themselves, they can easily improve this element and have their own motivation to learn how to use it in any situation effectively. Word Poverty – Main reason causing difficulties in our speaking and writing A. Word poverty: Researcher Louisa Moats refers to the gap in word knowledge between advantaged and disadvantaged children as â€Å"word poverty†. In her study of the language abilities of kindergarten students in a large city district, Moat found that many children were unable to name pictures that showed the meanings of words such as sewing or parachute. (Moats, 2001) It is clear that learning vocabulary is not just about memorizing lists of words, but it also depends on methods of each learner so that they will be good or bad at their study. For that reason, vocabulary is a main root of a studying new language process, if the root is not healthy and weak, its tree-truck definitely will be wheeling and underdeveloped. It is the same with learners who are easily distracted or they approach their second language in a wrong way. Like the research above, children and students learn a numerous new words everyday but when they are asked about any word of their vocabulary knowledge, they may not remember it. Most cases have started in learning vocabulary which is the first important mile, there have different levels to divide learners into different types of Word Poverty. B. Level 1 – inappropriate vocabulary: using vocabulary incorrectly in given situations such as speaking or writing. This level is not too bad, those students have relative knowledge of vocabulary. However, English is a various language for learners to totally understand and acquire it, it is very difficult to get all principles of it. Therefore, in some circumstances, learners can make mistakes and apply the word in wrong position. For instance, â€Å"right/left† are normally used for indicating direction, but these words will not be appropriate on a ship, according to the Nautical Terms, â€Å"right/left† must be â€Å"starboard/port†. Level 2 – wrong level of formality. This common error can occur to any learner. We usually use conservational English in spite of academic English in formal situations, because it’s hard for us to choose right words to apply our utterances or our speeches. An typical example is â€Å"sit down† in informal situation and â€Å"be seated, ladies and gentlemen† of formality. Level 3 – meaningless vocabulary. There are some learners use words in a sentence improperly for two reasons. First, they translate it word to word by their mother tongue; second, they misunderstand its meaning without looking up in dictionary. The worse things are wrong grammar forms, wrong spelling or pronunciation. Word poverty will affect your speaking and writing very much if you don’t change this now. Lack of vocabulary or using it illogically obviously will make your speech or your writing underestimated. Vocabulary Development Building vocabulary is a powerful way to enhance your life and career. Because â€Å"words may be learnt or taught because they are seen to be of special relevance to particular situations in which the learner finds himself, or might find himself†, according to Wallace (1988: 16). 1. How to improve and expand vocabulary of your own. There are many ways helping you develop your vocabulary knowledge. Nevertheless, because of so many methods and so much direction which make you feel confusing to choose, in this research, I gladly give you the most six effective approaches to enhance your vocabulary. 1. Keep Learning New Words This is the great technique which many people use to develop their vocabulary knowledge. You must have known about the technique, it has one only rule: have to learn at least a word a day. Thus, if you count these numbers of words you have learnt over a years, it will support you a lot of words. Moreover, you will be more responsible for your study. a. In the book Learning English Effectively, Nguy? Tho Sinh M. A in Bowie State University, Maryland gives us a very new ways to learn vocabulary which bases on the traditional one. He named it Percentage Formula, this method emphasizes that although there are a great amount of new words you try to learn, you also forget some of the so many words. Main reason is your brain always discounts some percentages of the total vocabulary you have just learnt. Do not believe in the ability of memorizing of your brain totally, but cooperate with it wisely. For example, you learn 10 words a day, if you forget 20% of them, you will remember 8 words. With someone learns 15 words, if he forget 15%, he still remain 10 words. Compare with the one who learn 10 and who learn 15 words, you can realize that the more new words we learn, the less words we will miss due to the discount of your brain. Similarly, if you learn 20 and forget 40%, you will remember 12 of those words; when you try to learn 30 or 40 words per day and you may even loose 50 or 60%, you still get 15 and 16 words in your memory. b. Keep a vocabulary notebook of your own is also a good way to learn new words. Wherever you are, if you suddenly discover a strange or interesting word, you can write it down in you notebook. Obviously, you must decide what words to put in and what to say about them. Should you translate them, give definitions, give grammatical information? The decision is yours. † (Jeremy and Richard, More Than Words). 1. 2 Independent Learning This technique is probably the most efficient for learners in their long run of studying a new language. Be cause it is sure that we are always apply what teacher taught us effectively, sometimes what we are self-learned is more easier for us to apply. Vaila Goodridge suggested five ways to study vocabulary in context: Jigsaw Readings, Guessing Meaning, Narrow Reading, Conversation, Concordance Lines. These are suitable ways to improve your vocabulary knowledge at home. He also noted that Repetition is really important for learners to do some activities so that we can remember the new words for a long time. 1. 3 Use Various Techniques (Multiple Techniques) There are some techniques such as dictionary work, word unit analysis, mnemonic devices, semantic elaboration, collocations and lexical phrases, oral production. However, if you think these ways are too complex to apply in your study, Entertainment is also a tool for both studying and relaxing, you can learn vocabularies by foreign films, songs, games†¦ reading famous ovels or books can expand your new words a lot. 1. 4 Take Full Advantage of Dictionary As normally, we use dictionary to look up a new word, but it is not enough for taking full advantage of it. You must have your own dictionary which depends on your currently English level. Then circle the words you look up and it is necessary to read the entire for the word you will check. One more thing is Be Aware of Words. Some people read a lot to expand their vocabulary knowledge, but they are told having a small amount of vocabularies. It is because you are not really aware of the new and hard words when you read, so you skip it. This will not give you a good result although you have been reading all the time. 1. 5 Motivation This definition is quite abstract but very essential for learners who are studying a new language. The most important factor is a successful vocabulary building tool. It is clear that without motivation, your work will not be done well or if the work can be completed, it absolutely will have no effect. Thus, when you determine what your purpose and your motivation are, I know you can enhance your vocabulary as far as you want. Vocabulary is totally an essential part of learning English. Thus, when students can control and keep expanding their knowledge of it every day, there is no door to be less confident of practising Speaking and Writing skills anymore. Chapter 3: Methodology Subject: It is junior high school students, and university students who don’t major in English. They are almost good at grammar but lack of vocabulary which is the main reason why they can speak and write English well. These learners are the very important human resources of our country in future and their second language is good or not which will affect their future jobs very much. Therefore, I made up my mind to choose them are my objectives. There has the same character about the research’s subjects, that is almost them take care of their second language – English. Research procedure: After observing and discovering weaknesses of students about their second language-English in general. Particularly in newspaper, television news, social network pages,.. and by my friends, my acquaintances. I realized a big gap of learning English which is underestimated by most students, vocabulary knowledge. Then, I made a research and collected information about this problem from books, Internet, statistics †¦ As a result, I decided to survey a number of students in my area, Th? D? district, Hi? p Binh high school and another number of nonprofessional English students in H? ng Bang University. Because these two subjects are familiar to me, they are also easy for me to survey and analyze my research. After I had the result of what I had studied, I found main reasons causing difficulties for students when they write or speak English. By particular numbers and statistics I surveyed, it proved what I had mentioned before is right. Next, I drew all information from the materials and my own experiences together, then, I made a list of tips for learners to use vocabulary more effective in speaking and writing. Sample selection: The sample technique I used to support my research is Stratified Sample. As I aimed at the subjects of my research who are high school students and nonprofessional English students in university, I decided to choose my school, H? ng Bang University and Hi? p Binh high school which I used to study at in order to carried out my research. In H? ng Bang University, I focus on faculties taking more interest in learning English such as business administration, information technology, finance banking, foreign relationship. In Hi? Binh high school, I made a survey with advanced classes and normal classes. Sample techniques: Stratified Sample method which is dividing the population into subgroups and then randomly selecting from among these subgroups. In this direction, I followed two important criteria, materials and method. My primary materials I used to support the research are my computer with Microsoft Excel, I chose this software to help me draw diagram more exactly an d clearly; a questionnaire I made by myself with eight questions; a mathematical model is my calculator; especially is my real subjects, the students at school, ithout them, my research paper would be meaningless and valueless. Data collection: Through a process, I collected much information and I did surveys by myself which I use to support my research. Therefore, my data has a clear origin and it is valuable. The way I selected and collected my data is quite simple. After searching for many sources related to my topic, I went on carrying out some analyses by questionnaire, tests, observation,†¦ in order to make clear problems and find the best solutions for it. The locations where took place my surveys were H? g Bang university and Hiep Binh high school. Consequently, almost all objectives take their interest in my research (94. 4%). There are more than 75% who also agree the main reason causing difficulties in their speaking and writing skills is Lack of Vocabulary. And ther e are more than 80% people think their two skills will be nearly perfect if they improve the vocabulary knowledge. Reliability and Validity: My research paper is mainly for high school students and nonprofessional English students at university, but it can also inspire the other levels of learners. First, the validity of my research’s results and applicability is suitable and general for every learner because its particular objectives are just a manner so that I can take more focus on and narrow my topic. For that reason, there is not only high school or nonprofessional English students can approach this research, but there are also appropriate for secondary students or advanced English students whoever has the same trouble at his speaking and writing skills. Second, this is an issue of our national education now. When students are very good at English grammar and others elements, but they cannot apply it on practice and real situations. So the research will be useful for numerous learners in our country, and it will help them a good direction in their studying. About the reliability, I make sure that my research paper is trustworthy. Because I did it by my best and my real ability. Sources, books, websites, and surveys are on the research which proved that it is totally from my studying process. Finally, if you depend on the results and the capability, you will realize my new ideas and easily apply in reality. Chapter 4: Discussion Obviously in English, speaking and writing is two factors which every learner want to be good at the most. However, to be master these factors, there are some elements that the learners must control well like vocabulary, pronunciation, grammar†¦ and the result below will show you what high school and nonprofessional English university students think about their two skills. [pic] With the question, ‘Are you good at these two skills? † (speaking and writing skills), the majority of students choose â€Å"so so† as their final answer. There are 66,7% high school students and 50% university students who feel they are at average of speaking and writing English. Especially in the â€Å"yes† button answer, there are 25% high school students think they can control these skills, in the contrary, no university student is confident that they are good at both. You can see in the diagram, half of university students are so so and the other half totally think they speak and write English badly. Meanwhile, there are just 8. 3% high school students less confidence of speaking and writing English. What is the reason why they cannot remember the word that they used to know or read before when they need it? Relating to the result above, the very annoying trouble which students meet is they are usually stuck when speaking and writing English sentence because of not knowing how to describe it by vocabulary. [pic] There are 83,3% High school students and total nonprofessional English university students admit their weakness. However, some high school students can overcome this difficulty with 16,7% of them. The first and second diagram can be explained the reason why not all students easily say they are good at Speaking and Writing skills but half of them think they are ‘so so’ and there are even worse because of 50% say-no university students. The cause is only for lacking Vocabulary. Majority of students choose they are not good yet not really bad at these skills because they have learned English, they know about grammar and some rules of it but lack of words makes them lessen their confidence and also feel hard to practice the skills. With the big number of nonprofessional English university students, ho entirely answer ‘no’ toward being good at Speaking and Writing skill, because there are many factors effecting them at the high education school – university. Vocabulary knowledge is an essential element of learning this foreign language but there are more other fundamentals they need to concern either. At this position of university students, they re alize grammar and rules that are just a part not whole learning English. Next diagram and statistical numbers below will show the elements effecting learners when they study English. pic] There are five main factors in learning English, they are Vocabulary, Grammar, Pronunciation, Stress, Intonation and some extra features. At the first sight, we can find out the strongest influent element which was chosen by students at high school and University, that is Lack of Vocabulary. With 75% and 88. 9% of high school and university students’ choices, this percentage shows that almost students are aware of their knowledge of vocabulary. They know and understand about the element effects on their English studying time, because Vocabulary is the most basic thing when you learn a language. It is clear that Vocabulary is as a basement and foundation for each learner to have a stable process, if not the process will be very breakable. Therefore, every student should build their strategy of improving the Vocabulary knowledge right now. It is not too difficult, conversely, all the words will be naturally and easily acquired, as Wallace said, ‘words may be learnt or taught because they are seen to be of special relevance to particular situations in which the learner finds himself, or might find himself. ’ The next factor students take care of is Pronunciation. This absolutely relates to Vocabulary, when you learn by heart a new word, you should make sure about its meaning, synonyms, stress and especially is Pronunciation. However, some people usually miss this step so it will obstruct them in the future. There are 16. 7% High School students and 38. 9% university students agree with this point. About Grammar, a number of students think it have a an effect on learning English is not a few, 25% of high school and 33. 3% university chose this element. Beside three factors, Stress and Intonation have the same percentage of choices from students, there are 16. % in high school and 33. 3% in university. Additionally, some high school students said they also have other reasons which weaken their speaking and writing skills, that is lacking time and to be more in practice. Thus, there will be a question: Why do most people underestimate vocabulary the English element? The answer is their teacher taking much more focus on Grammar structure than oth er English elements. [pic] Nearly all students at High school and university admit of this mistake which belongs to Vietnamese teachers. With 77. 2% high school students and 83. % nonprofessional English students chose the answer – Yes are evidents for teaching wrong English at school and bad influence to their study process for a long time. As a result, students are so familiar with the style of learning which they have been taught from their teachers is attaching special importance to Grammar only. This seriously affects University students who are at the age need to use and practise English most. These remaining students, who don’t think their teachers take more focuses on Grammar, are only 27. 8% of high school and 16. 7% of University. However, the mistake of teaching was happened until few years later of the twenty-first century when Viet Nam, our country had not been adopted many other English teaching approaches. For this reason, there were a lot of Vietnamese teachers, who taught English, had only one method to educate their students – the Grammar-Translation Method. Fortunately, when this time of teaching style are narrowing, teachers and students have much more new choices to teach and learn English such as the Direct Method, the Audio-Lingual Method, Total Physical Response, Communicative Language Teaching, etc. Because the Grammar-Translation Method just focuses on Grammar but takes less intentions to others factors of English, teachers has to follow the principles of this approach ( Diane Larsen, 2000). This can be considered and answered for the research questions of Chapter 1 as the very first cause making learners underestimate Vocabulary the English element. How to change this thought of learners to improve their speaking and writing skills? There is a very important solution educators must immediately put on action, this is balance teaching and studying time of the English elements equally. Figure 5: The Next Important Elements In Learning English [pic][pic]To response the question, â€Å"Which of remaining factors (except Grammar) do you agree that it is the most important one influencing your English speaking and writing skills? † students at Hiep Binh high school and Hong Bang university randomly agree with Lack of Vocabulary in majority. In the pie diagram, more than a half learners believe Vocabulary is a key component which help they build a steady basement and support to others elements a lot. There are 61. 1% of total Hong Bang’s nonprofessional English students and 58. % of Hiep Binh’s students, this percentage reveals Vocabulary truly plays a essential role in English study of each student. But this feature seems to be neglectful and underestimated by Grammar structures, it is understandable that without Vocabulary, your knowledge of English will be merely at zero level. Therefore, you should take more time to separate the English elements uniformly, so that there is not which of them too bigger than the other ones. Pronunciation is the next choice with 33. 3% and 41. 6% of students, it is less than Vocabulary in university 27. 8% and in high school 16. %. There are some opinions that practice is also a factor making learners improve their English skills. After being good at both Grammar and Vocabulary-the most important English elements, I completely trust that every student can be more confident and more fearless when they use Vocabulary in their conversations and situations in real life. Thus, almost students quickly say Yes and think they will be perfect in English. [pic] Compare with Yes and No columns, we can recognise an obvious difference. These numbers are 83. 3% for students at high school and even 94. % for nonprofessional English students at university who surely believe if they try to improve and expand their Vocabulary knowledge and if this pluses Grammar knowledge which they have been taught well, they will absolutely control all difficulties they met in the past for Speaking and Writing skills. Moreover, these students will be practical perfect in this foreign language – English. Chapter 5: Conclusion Now, desire of being master of Vocabulary knowledge does not belong to minor learners anymore. In addition, the advantages of Vocabulary are very huge for your whole English studying process. Once students are confident of their vocabulary, they will definitely control four skills of English, especially is Speaking and Writing skills. Therefore, the researcher realized this point, then referred books relating and started making analyses. Actually, learning Vocabulary is not only learn by heart all the new words and it is done, but there are many methods to acquire such a numerous number of Vocabulary knowledge more easily. As the researcher present to you all information about Vocabulary, you, the audiences, have found out many tips for your own to improve and expand your knowledge of new words. However, there still have a lot of people who are underestimating this element of English. For that reason, many students admit that they usually feel hard to speak and write an English sentence which can transport full meaning in their mother tongue. Finally, these learners discover what obstructs them, this is amazingly an English factor that is not very important by their thoughts up to now-Vocabulary. Starting at so much complaints from my friends like â€Å"I have ideas in my head but I cannot speak or write them with no trouble, I even forget vocabulary all the time†, the researcher decided to make a research about this problem. From articles, news, books, television shows,†¦ and doing surveys in real community of students, particularly in high school and university. Then collecting results, analyzing and detecting some interesting findings, simultaneously giving audiences familiarity about Vocabulary and techniques to learn it more effectively. Throughout the research procedure, I perceived a big gap in our country’s education about teaching English that is teachers just focus on grammar structures more than other components. This leads students to a bad result when they go to university that is lack of Vocabulary and scare of Speaking and Writing skills, especially in high school, there is a majority of students already meet the problems. Next useful finding the researcher made out is creative ways to study and improve learners’ Vocabulary knowledge. Above all is the Percentage Formula (page 8), which Nguy? n Tho Sinh M. A introduce to audiences totally inspires us in learning Vocabulary. Besides this method, there are more easier ones to study news word without bore such as using multiple techniques, your own motivation, taking full advantages of dictionary,†¦ One more brightly exciting discovery for all English learners is there are more and more people realize the problem of teaching English in Viet Nam, so this is changing their awareness and our national education will be more successful in outlook. For further vision of this research, I suppose that when there is no learner lacking Vocabulary anymore, the next important thing we must follow is raising the international teaching. Because English is the most popular language in the world, no one can deny that Chinese, French or Japanese are also popular but English is still the most appreciated tool for human owing to its easy applicability worldwide. Thus, renewing English teaching approaches more internationally will be the next direction to develop for future research. Additionally, how to educate the remaining people who really do not know about what the second language-English is like the old, the poor and ethnic minority people. This is a very field making every educator reflect on and find out ways to come and fix it. In final, we discovered all causes of obstructing students in Speaking and Writing skills. We ascertained about what you should do right now to improve your English Vocabulary with no bore. We noticed weaknesses of our country education’s teaching second language either. For these results, the researcher absolutely believe in Solution for Using English Vocabulary in Speaking and Writing which will give you a new sight about learning Vocabulary and help you solve your difficulties of this language effectively. As Stahl mentioned in 1999, ‘Our knowledge of words†¦ determines how we understand texts, how we define the way we see the world. References Anderson, R. C. , & Nagy, W. E. (1992). The vocabulary conundrum. American Educator, 16, 14-18, 44-47. Anglin, J. M. (1993). Vocabulary development: A morphological analysis. Monographs of the Society for Research in Child Development, Serial No. 238, 58(10). Beck, I. L. , & McKeowm, M. G. (1991). Conditions of vocabulary acquisition. In R. Barr, M. Kamil, P. Mosenthal, & P. D. Pearson (Eds. ), Handbook of reading research, (Vol. 2, pp. 789-814). New York: Longman. Diane Larsen-Freeman (2000). Techniques and Principles in Language Teaching. Oxford. 15-17. Fran Lehr, M. A, Jean Osborn, M. Ed. and Dr. lfrieda H. Hiebert, A Focus On Vocabulary Kennedy, C. & Bolitho, R. (eds. ) 1984: English for Specific Purposes. London: Macmillan. Jeremy Harmer and Richard Rossner, More Than Words, part A, unit 3, 29. McCarthy, M. 1990: Vocabulary. Oxford: O. U. P Moats, L. C. (2001). Overcoming the language gap. American Educator, 25, 5, 8-9. Nguy? n Tho Sinh M. A, Percentage Formula, Learning English Effectively – H? c Ti? ng Anh Co Hi? u Qu? , 6, 75-76. R. Ellis (1997). SLA research and language teaching. Oxford.